CHICAGO (May 19, 2021) – Zing Health Enterprises, a physician-founded-and-led provider of Medicare Advantage health plans, has signed definitive documents to acquire Lasso Healthcare Insurance Co. The acquisition gives Chicago-based Zing Health a national footprint to reach diverse communities with innovative Medicare Advantage health plans that lower the cost of high-quality care.
Lasso Healthcare, based in Harrisburg, Pennsylvania, offers Medicare Advantage (MA) plans in 34 states and the District of Columbia. Its insurance offerings currently cover over 6,000 members. Lasso Healthcare offers a pioneering consumer-directed Medicare Advantage product, called a Medicare Medical Savings Account Plan.
This approach aims to put more financial control in the hands of those insured and to offer an alternative to seniors that is similar to the growing popularity of High Deductible Health Plans (HDHP) alongside Health Savings Accounts (HSA) for employees. Lasso Healthcare also offers a hospital indemnity insurance product (HIP), which is a supplemental policy that reduces the costs of hospitalization for beneficiaries.
Improving Access to Medicare Advantage in Both Urban and Rural Communities
The planned acquisition broadens Zing Health’s geographic footprint while offering a solution for Medicare-eligible seniors in rural areas who may have a difficult time accessing a traditional provider network.
"Zing Health was founded with the idea that incumbent Medicare Advantage insurers have neglected certain segments of the senior population. Similarly, Lasso Healthcare has developed MA products that benefit underserved rural populations,” said Zing Health Founder and CEO Dr. Eric E. Whitaker. "Lasso’s rural focus is a perfect complement to Zing’s focus on diverse populations in urban communities.”
“We are excited to work with Zing Health’s innovative and seasoned leadership,” said Craig Ritter, CEO of Lasso Healthcare. “Their approach to developing high quality, member-centric Medicare Advantage insurance products mirrors our own. Our teams look forward to building a nationally impactful company together.”
The acquisition is subject to regulatory approval and is expected to be closed in the third quarter of 2021. Once the transaction is complete, nearly all the current employees of Lasso Healthcare are expected to join the Zing Health team and will continue to lead its local operations, ensuring continuity for its MA members.
About Zing Health: Founded in 2019, Zing Health is a groundbreaking tech enabled insurance company making Medicare Advantage the best it can be for those 65 and over or with long-term disability. Zing Health's community-based approach addresses the social determinants of health to keep individuals and communities healthy while returning the physician and the member to the center of the healthcare equation. This gives each member personalized care and service tailored to their singular needs. Members also receive individualized assistance to make their transition to Zing Health as easy as possible. They have the ability to personalize their plans, access to facilities designed to help them better meet their healthcare needs and a dedicated care team. For more information on Zing Health, visit myzinghealth.com.
About Lasso Healthcare: Founded in 2018, Lasso Healthcare provides Medicare Medical Savings Account Plans to healthcare members across the U.S. The company deposits money from Medicare into members’ accounts. Members can then decide to spend, save or invest the funds. Lasso Healthcare’s coverage area includes 34 U.S. states plus the District of Columbia. Company website: lassohealthcare.com.
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Kyle Foehner
Purpose Brand
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